Hadado

Title: “Hadado”

Calligraphy Contribution to P&G’s Global Advertising Campaign

Media: All print media, Web
Territories: Japan, Hong Kong, Taiwan, China, Singapore, Malaysia, Indonesia, Thailand,
Australia, United States, United Kingdom, Spain (12 markets)
Usage Period: December 1, 2010 - December 31, 2011 (13 months)

Media: TVCF
Territories: Japan, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand (7 markets)
Usage Period: December 1, 2010 - December 31, 2011 (13 months)
Client: The Procter & Gamble Company (P&G)

Role: Calligrapher – Shizu Usami